Latest updates and news from the CMC .

On the evening of April 26th, at a cocktail reception at the Courtyard in Toronto, following a day of learning and connecting at the Magazines Canada sponsored MagNet Conference, the industry gathered to see who would bring home the CMC Awards for 2017.

The Awards winners are as follows:
Audience Development 2017 – Canada’s History
Magazine of the Year 2017 – Canadian Woodworking
Vendor of the Year 2017 – Mark Wade – Interprovincial Group
Vendor of the Year 2017 – Colleen Moloney – CM Group
Lifetime Achievement Award 2017 – Tom Worsely

Congratulations to this year’s award recipients!  Below is a little more about each of the winners…


Audience Development 2017

The winner this year had an outstanding 2016, increasing paid readership for the first time since 2008. The results were a combination of stellar newsstand sales, solid renewals, and new business acquisitions; plus unprecedented national media attention.

Their strong subscriber base renewed at 77.8%, showing good results from a newly designed, colourful renewal series. All campaigns delivered sable, solid results, which included search engine marketing, online orders, a user-friendly website where the magazine worked closely with their fulfillment house to develop mobile-responsive, landing pages. I addition to all of these initiatives, total newsstand sales were up from 2015 by a very impressive 8.5%.

Image Credit: Brandon Craggs


Magazine of the Year 2017

Competition has always been something facing every Canadian publisher. Very few publishers have ever had the field completely to themselves. Our winner this year of Magazine of the Year has faced fierce competition from its inception. The fact is, they have always been up against some of the top brands going. What has set them apart for the past 18 years is the fact they offer a strong voice to Canadian craftsmen, connecting woodworkers directly with manufacturers and retailers. They are now working successfully in all mediums including paid subscriptions, newsstand sales, and new digital media. In addition, they are constantly looking at ways to grow their circulation sources; either through direct mail, partnerships or online promotions. On top of this they had excellent newsstand growth, all in an environment where single copy sales were down. Overall, the judges found this title to be a winner in every category that matters.

Image Credit: Brandon Craggs


Vendor of the Year 2017

In the ‘Vendor of the Year’ category, the CMC could not decide this year and therefore we awarded two very deserving people. Our first vendor is someone who always goes above and beyond what’s required, taking that extra step to make the client feel that everyone is working as a team in a partnership. Mark is an individual who is always paying close attention to the products, who is not afraid to questions, not making assumptions, especially if something doesn’t feel quite right.

He makes sure his company is always staying ahead of industry trends and sharing that information plus new innovations in the business. He truly cares about the clients and their business. His sharing of industry knowledge, so the client is fully apprised of how the industry is evolving and changing, is key to business growth. Most important, is his tremendous ability to anticipate client needs.

Our co-winner is: Mark Wade – Interprovincial Group

Image Credit: Brandon Craggs

Publishers rely on expertise and this year’s co-winner is one of the best when it comes to knowing how an industry works. Whether it’s knowing about insert cards, gift mailing packages, exchange ads, renewal series, direct mail promotion plans, she knows the ins and outs of all of these and more. With Colleen’s help, the group that nominated her, experienced growth of their subscriber base by 65%, while helping to improve their renewal rates by 83%. In addition, they have seen their overall newsstand sales go up by 33% . These numbers are two very healthy percentage increases in today’s marketplace.

She has been instrumental in making sure the title has maintained its circulation and rate base, while adding her knowledge on how to maximize their title’s potential in expanding an audience by utilizing multiple platforms.And this may be the last point but it’s certainly not least, she has worked tirelessly in improving the financial stability of the publication.

Our co-winner this year – Colleen Moloney – CM Group

Image Credit: Brandon Craggs


Lifetime Achievement Award 2017

The 2017 CMC Lifetime Achievement Award goes to  –  Tom Worsely

Tom has made significant contributions to the magazine industry throughout his lifetime. It was in 1972 he got his first job at Torstar. By 1981 he had graduated to The Hockey News as Business Manager which included circulation, finance and administration. As part of this he consolidated the operations of New York and Montreal to one Toronto location. Sounds like he was fairly busy.

In 1983 and 1984 he took a bit of a breather and went to work at Metro News as the Marketing Supervisor. Though maybe it wasn’t totally without a workload since he needed to work with the Retail Marketing Reps and needed to supervise the Customer Service staff. Yeah, likely a full slate there as well.

From 1984 to 1992 he was with the National Inquirer as District Sales Manager handling distribution, marketing and merchandising for all accounts serviced by Metro Toronto News and Kingston News. Had to maintain 78-80% sales efficiency!

Curtis Circulation was from 1993 to 1998 where his title was National Marketing Manager, responsible for all checkout titles and new title launches in major accounts in eastern Canada and Central USA.

And somewhat recently, from 1998 to 2006, at Telemedia/Transcontinental where he was responsible for all aspects of both English and French language titles, which included checkout, sales of TV guide, Canadian Living, Style at Home, Elle Canada while managing the integration of all departments when Avid Media was purchased.

And most recently, from 2007 to the present, President and General Manager of RS2, where at its peak, the company collected in excess of $40 million dollars annually in allowances for Canadian Retailers. He continues to manage the checkout programs of all major Canadian Retailers.