What does it take to be successful in 2016? With new agreements being reached on pass-through RDA (retail display allowance), industry professionals are wondering if we are there yet. Publishers have been faced with challenges including a decline in newsstand sales that have not yet been offset with digital sales and the retail environment in constant transition making it difficult for titles to flourish.
What has changed in the industry that will help restore newsstand sales? Are promotions essential? What sell-thru rate should publishers expect and what can be done to increase this? When should a new magazine go on the newsstand and when should a magazine drop out? What can Publishers do to advance their products at the Newsstand in today’s environment? How do we make ourselves more viable in the eyes of our Retail Partners? How do we protect and possibly grow our space at Retail?
Join the CMC for a panel discussion on How to Fix the Newsstand and learn about changes being made that will benefit you.
Craig Sweetman, Owner of CRS Media
Jerry Lynch, President of IPDA
Pat Strangis, Director Newsstand Marketing at TVA
Anita Baldwinson, Manager of Retail Services & Marketing at TNG
Have a question for the panel? Send it to Kathryn Eves (firstname.lastname@example.org) by January 22.
Minto Quantum South Tower – 2181 Yonge Street
Seminar – 3:30 p.m. to 5:00 p.m.
Social to immediately follow the seminar
CMC Members – FREE
Non-members – $25 seminar and social; $10 social only
To RSVP, please email email@example.com to confirm your attendance. Registration is required prior to attending.
Register online OR by phone (416)504-0274 to save your space, as spots are limited.